Television South West (TSW) was the ITV franchise holder for the South West England region from 1 January 1982 until 31 December 1992, broadcasting from studios at Derry’s Cross in Plymouth, Devon.
TSW’s symbol was an abstract design representing palm trees, rolling hills and water; features typical of the region. This ident was used from its launch until 1986.
A new ident was introduced in 1986, which would remain in use until TSW’s demise in 1992.
TSW also used seasonal idents.
In September 1989, when the ITV network introduced a new corporate logo and national on-air identity, TSW was one of the five regions that didn’t use the generic idents that were designed for the region, preferring to stay with its local idents instead.